Roll Up Art is a public art project that gathers together contemporary works of visual art of Romanian and international artists and displays them in large, crowded areas in Bucharest. This way, the passer-by is invited to contemplate contemporary artworks in an alternative unlimited and much more direct exhibition space. While the first edition (November 4,5, 10,11 2006) focused on Romanian artists, the second one (March 27, 28, 29 2008) broadened the international input of works of art. A third edition will hopefully shortly follow.

The project is based on two aspects:
the promoting of artists and their work 

an informative and educational process for the public.

Roll Up Art intention is to erase the present cultural distance between the West-European cities and Bucharest, as well as bringing down the distance between the artist and his/her audience, between art and its spiritual "consumer".Roll Up Art began as an experiment on May 5, 2006, at the Street Fest event organised by the Romanian Architects Trade Union on Arthur Verona street.

The wall of one of the buildings on the street was used as screen for projections. Another episode of the dialogue with the public was initiated by ILB during the "Days of Bucharest", in September 20-24, 2006.The project breaks the barriers between art galleries - classical exhibition spaces that usually lack visitors except for varnishing days, and public space - a much more dynamic space that can bring the works of art directly to the audience, greating and gaining its public through a non-mediated approach.

The project has an informative and educational aim for its public and it's intended to be carried out not only in the central, historical areas of Bucharest, but also at the outskirts of the city, in different districts or campuses (other areas are to be found).
Roll Up Art means artists showing some of their works to mainly not initiated public, basicly to anyone who finds himself/herself on the street, on the way to work or home, people usualy not having time to enter an art gallery or even people not really "trusting" contemporary art.
These works are not only pleasant to look at, but they also encourage people to take a moment of contemplation, of relaxation, of imagination and even creativity, a moment we are usually too busy to take.In this perspective, the project comes as a helping hand for the artist, whose position in society is still to be defined, and not only this, but often it's a fragile and unstable one, in many cases the artist being forced to give up his/her talent and work in different domains in order to support himself (and the family).
The project makes it possible for artists to show their art to a larger public, contributing to a raising audience.
Roll Up Art has so far projected over one thousand works of visual arts (painting, sculpture, graphics, installation, photography, video, contemporary dance) on screens of over 60 sqm. Artists from Romania, UK, USA, Sweden, Netherland, Ireland, Austria, Latvia, Estonia, Slovenia, Serbia, Croatia, Greece, Philippine and India showed their works to a large public.